‘We doodle absent mindedly – doodling is a kind of half-conscious creative work. It is both a distraction, and also thought to help you concentrate on whatever you are doing at the same time. All three members of Front used doodles they had made during design meetings to create the sofa’s pattern. The decoration is a kind of by-product of Front’s creative process, inscribed onto the folded half circle of the sofa’s form.’

You can see the original doodle below along with the sofa in all its glory. It is such a wildly tactile object and must a delight to sit on. I can imagine losing myself in the labyrinth of lines and being transported to sofa heaven. You can view more of Front’s projects here and further pieces by Moroso here