Framed explores the hypothesis that 15th century Flanders was the birthplace of fashion and that Flemish Primitive paintings, depicting
sumptuously dressed Virgins, could be the first fashion images with Mary as the model.

The combination of the lucrative cloth trade and the presence of the Burgundian court made 15th century Bruges a centre for European wealth and culture.
Lavish spending encouraged not only patronage of the arts but also a new relationship to dress; the rich merchant class began to display their fortunes through their clothing. You can read more here